Experiencing the 2014 Mazda6 in Lights created by “Cinema Studio”
Mazda6 Light Moves
Cinimod Studio created a memorable interactive lighting installation to mark the launch of the new Mazda 6. Using innovative software and hardware, the car’s sculptural form was explored and revealed by visitors. For every hand gesture a new intimate detail was exposed.
Delfina restaurant and bar, in the heart of the popular Bermondsey Street in London’s city centre, became host to this big reveal. Opening its doors to the public, the essence of Mazda was presented in a way never experienced before. The clean white gallery space provided a perfect canvas for a beautiful play with light against the car’s contours. Cinimod Studio allowed the visitor to search the lines and form of the car’s body by designing a motion tracking system that allows individual exploration.
With the use of six moving head narrow beam lights controlled by an array of 3D and thermal cameras, each visitor is able to highlight spots of light on the car, discovering and highlighting details of the surface with small movements of the hand. Via larger gestures, light sweeps across, illuminating and revealing a larger surface area. As each visitor explores a different aspect of the car, the underlying philosophy of KODO form language is translated; depicting the feral curves of motion. It is the ultimate exploration of a car’s reveal.
Cinimod Studio is a cross-discipline practice based in London specializing in the fusion of architecture and lighting design. It was started by the architect Dominic Harris, whose passion for interactive art and lighting design has produced built projects now found across the international art and architecture scene.
The ongoing work of Cinimod Studio is both visually stunning and technologically advanced. A dedication to research and development ensures that the studio stays abreast of the latest technologies and fabrication techniques. The studio is currently involved in several projects in both the UK and abroad, and has designed bespoke lighting products that are now in production.
It is a fundamental belief of the studio that we should design the experience first and then use our best technologies and techniques for making it a reality.
Client: Mazda UK
Creative Agency: Redwood
Design and Production: