Welcome to “Sustainable Zoom-Zoom”
In March 2007, Mazda announced the “Sustainable Zoom-Zoom” plan, detailing the company’s long-term vision for technology development. This vision commits us to make “cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again,” and to help achieve “an exciting, sustainable future for cars, people and the Earth”. Based on this plan, in June 2008, we announced that by 2015 we intend to make a 30 percent improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.
Building Block – Strategy – Contributing as it expands
In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the traditional technologies such as engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020.
Anticipated expansion in adoption of environmental technologies (up to 2020)
Consequently, Mazda is prioritizing improvements of the base technologies such as improvement in thermal efficiency of an engine and weight reduction for the vehicle body while adopting a Building Block Strategy of gradually introducing electric devices such as brake energy regeneration system, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.
Building Block Strategy
Mazda Taiki Concept
Ever seen a car styled like a celestial maiden’s robes? Mazda says that’s the design inspiration for the Mazda Taiki, a rear-wheel-drive sports-car concept that will debut at the Tokyo auto show in October.
Like the Nagare, Ryuga, and Hakaze concepts before it, the Taiki has a flowing, aerodynamic form that follows Mazda’s new “flow” styling concept.
In Japanese, taiki means atmosphere, a fitting name for the light, aerodynamic body. The concept is part of the “Sustainable Zoom-Zoom” theme Mazda plans to emphasize in Tokyo.
The skirted rear wheels are outset from the body, and an all-glass canopy wraps around the driver and passenger. The stretched two-seater’s interior continues the flowing design theme.
Power for the Taiki will come from a new version of the Renesis rotary engine used in the RX-8 sports car. Mazda engineers say they have bumped displacement up to 1.6 liters (from 1.3 liters) and used direct-injection to increase torque output across the power band. This should allow them to create an even sportier car that is a little easier on the environment.