Specialty Equipment Market Association (SEMA)
of the automobile aftermarket was formed in 1963 by Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman,Robert E. Wyman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr.
and now consists of 6,383 companies worldwide, bringing together
aftermarket manufacturers, original equipment manufacturers, media, car
dealers, specialty equipment distributors, installers, retailers and
Products in this $27.8 billion-a-year industry include performance
and racing components, cosmetic and functional accessories, wheels and
tires, mobile electronics, safety products, restoration parts, handling
equipment, drivetrain parts and more. The industry covers muscle cars, classics, luxury vehicles, sport compacts, street rods, light trucks (off-road and sport trucks) SUVs and recreational vehicles.
SEMA provides services for employees of its member companies that
include education and professional development, market research,
legislative and regulatory advocacy, industry publications, international business development and business to business events.
The largest of the SEMA events held annually during the first week of November is the SEMA Show at the Las Vegas Convention Center in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week.
As part of this event, SEMA and other automotive aftermarket trade
groups make-up one of the single largest events on the Las Vegas
calendar. This is a title formerly held by the now defunct COMDEX show. This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.
|Click to Enlarge|
LAS VEGAS — Mazda’s not a company that makes a big deal about things.
At the 2013 SEMA Show, there was no Mazda press conference, no thumping
music at its booth, and no scantily clad booth professionals — just
four tasteful concepts. From the company that brought us the ultimate
automotive expression of “less is more,” the MX-5 Miata, this is to be
Starting off, there’s the Mazda Ceramic 6 Concept, an example of the
Mazda6 that’s been modified to enhance the sedan’s performance and
Mazda may not be a manufacturer that comes to mind where racing is
concerned; however, you might be surprised to learn that there are
likely more Mazda cars doing track events every weekend than any other
Mazda3 and Mazda6 compact and midsize cars are among some of the most attractive in their respectable segments.
Building on their stellar looks, Mazda has juiced up a few examples with
special paint schemes, as well as aftermarket brake and suspension
kits. The resulting cars are more stock-plus rather than fully tuned.
The idea here was to demonstrate the potential of Mazda’s new lineup.
Mazda is not only in the business of racing and track days. Selling
cars, very attractive cars, is what they do best. Their recently