Click to read a full transcript of the fresh air story, “Beyond The Shadows: Apple’s iOS 7 Is All About The Screen”
6 Overlooked New Features of iOS 7
1. Limit Ad Tracking
A lot of the best overlooked features of iOS 7 are hidden in the settings, and the ability to limit ad tracking is one of them. This setting—found in Settings > Privacy > Advertising—lets you limit ad tracking and reset your device’s “Advertising Identifier.” The Advertising Identifier is a “non-permanent, non-personal, device identifier, that apps will use to give you more control over advertisers’ ability to use tracking methods,” according to Apple’s included information. “[I]f you choose to limit ad tracking, apps are not permitted to use the Advertising Identifier to serve you targeted ads.” There’s a little disclaimer that advertisers are not yet required to use the Advertising Identifier (implying that they use another identifier at the moment), but that they will be soon. This makes it pretty clear that advertisers can essentially track some of your activity on your iOS device and use that information to advertise products and services that are specific to you—unless you choose to limit Ad Tracking with this new feature.
2. Do Not Track in Safari
Another privacy and security feature new to iOS 7 is the Do Not Track option for mobile Safari. It appears to be an updated and better version of iOS 6’s Private Browsing. (The desktop version of Safari has Do Not Track for a while.) You can find it in iOS 7 by going to Settings > Safari > and looking under Privacy & Security. It essentially prevents websites, advertisers, and other services from tracking your online behavior.
3. Blocking Numbers for Phone, Messages, FaceTime
You can now block numbers for phone calls, text messages and iMessages, as well as FaceTime calls in one fell swoop. Go to Settings and pick either Messages or FaceTime. Then select Blocked. You’re able to add Contacts who should be blocked from all the apps and services just by adding them in either the Messages or FaceTime area of the Settings.
4. Auto Close Captioning and Subtitles
I’ve really gotten into some of the accessibility features in iOS recently, and iOS 7 has even more. There’s a new button for Subtitles and Captioning (Settings > General > Accessibility, and then look under Hearing) that, when enabled, will automatically opt you into using closed captioning and subtitles when they’re available. It’s a feature that’s hard to test thoroughly until the public release of iOS 7, unfortunately, but I love its promise. It even has a setting that lets you change the style of the type (which crashed repeatedly in iOS 7 beta 6; again, we’ll have to wait until the final release of iOS 7 to know whether the feature is truly reliable). It’s an enticing option for the hard of hearing, as well as speakers of other languages and anyone who has an easier time understanding spoken dialogue when text is provided, too.
5. Apps Popular Near Me
Finding apps that are popular near your current location seems like a gem of a feature for frequent travelers. Let’s say you arrive in San Francisco and aren’t sure what are the best apps for public transit maps or hiring taxis. The “popular near me” recommendations in the App Store should be able to pull up the most tried and trusted apps for locals. Of course, we’ll have to see how it works in practice, but the traveler in me loves this idea.
6. Preset Maps for Walking or Driving Directions
The Maps app has a setting that lets you chance the default preferred directions from driving to walking, which is great for people who tend to go places by foot. (Allow me to add, however, that I’m still not a fan of Apple’s Map app, which on a recent trip to Atlanta suggested my destination was half a mile closer than it actually was. Gah.)
More About Jonathan Ive
Sir Jonathan Paul “Jony” Ive, KBE RDI (born 27 February 1967) is an English designer and the Senior Vice President of Design at Apple Inc. He has the overall responsibility for Industrial Design and also provides leadership and direction for Human Interface (HI) software teams across the company. He is the lead designer of many of Apple’s products, including the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, iPad Mini and iOS 7.
After finishing Newcastle Polytechnic, Ive co-founded London design agency Tangerine. He was commissioned in 1992 by Apple’s then Chief of Industrial Design Robert Brunner as a consultant, then as a full-time Apple employee. He designed the second generation of the Newton, the MessagePad110, taking him to Taipei for the first time. He became the Senior Vice President of Industrial Design in 1997 after the return of Steve Jobs and subsequently headed the industrial design team responsible for most of the company’s significant hardware products. Ive’s first design assignment was the iMac; it helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad.Jobs made design a chief focus of the firm’s product strategy, and Ive proceeded to establish the firm’s leading position with a series of functionally clean, aesthetically pleasing, and remarkably popular products.
The work and principles of Dieter Rams, the chief designer at Braun from 1961 until 1995, influenced Ive’s work. In Gary Hustwit‘s documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to Rams’ ten principles of “good design.”
Ive has his own laboratory with his appointed design team. They work to music provided by DJ John Digweed, a close friend of Ive’s.The majority of Apple employees are not allowed in the laboratory. According to the Steve Jobs biography, Ive’s design studio has foam cutting and printing machines, and the windows are tinted. Jobs told Isaacson: “He has more operational power than anyone else at Apple except me.” On 29 October 2012, Apple announced that “Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design.” With the WWDC13 announcing of the iOS7 with Jonathan Ive as a principal, the Apple Press Info also updated his title to Senior Vice President of Design.
Steve Jobs said of Ive, “If I have a spiritual partner at Apple, it’s Jony.”
More About iOS 7s Release Date
It now looks like Apple will never release iOS 7 beta 7. Instead, the next version sent to developers is likely to be the gold master (GM), or final version.
Invitations to Apple’s Sept. 10 iPhone event are likely to arrive tomorrow, Sept. 3. The invitations could be sent around the same time that Apple releases iOS 7 GM to developers, according to our anonymous sources.
It is still possible, however, that Apple holds off on releasing the final version of iOS 7 until after the Sept. 10 event. In either case, the public would finally be able to download iOS 7 on, or around, Sept. 20 — at least on the iPhone.
At this point, the biggest unknown is whether Apple releases iOS 7 for the iPad this month, or waits until new devices are launched in October. Right now, a delay is possible, but not confirmed.
First announced at WWDC in June, iOS 7 is a radical departure from past versions. In addition to its flatter design, iOS 7 includes new features such as Control Center, AirDrop, and iTunes Radio.
Apple released iOS 7 beta 6 on Thursday, Aug. 15.
A Quick Word From Apple
“Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.
Simplicity is often equated with minimalism. Yet true simplicity is so much more than just the absence of clutter or the removal of decoration. It’s about offering up the right things, in the right place, right when you need them. It’s about bringing order to complexity. And it’s about making something that always seems to “just work.” When you pick something up for the first time and already know how to do the things you want to do, that’s simplicity.”
– Jonathan Ive