Tag Archives: mazda

LA Auto show announces, nine concepts were submitted by world-renowned auto design studios.

2013-mazda-cx-5_100370452_lThe Los Angeles Auto Show (LA Auto Show®) announced today that nine concepts were submitted by world-renowned auto design studios for this year’s Design Challenge, themed “Biomimicry & Mobility 2025 – Nature’s Answer to Human Challenges.” Each competitor’s mobility solution or system has been designed with nature’s inspiration while increasing function and addressing a variety of transportation topics, such as congestion, pollution, safety and sustainability. With biological knowledge doubling every five years, the 10th Design Challenge pushes automotive designers to explore new instruments and knowledge like never before.

In addition to the nine competing studios, three additional studios are joining this year’s Design Gallery to showcase their team’s capabilities making for a total of 12 auto design studios from around the world participating in the Show. Studios participating in the Design Challenge represent the brands Mazda, BMW, Changfeng, JAC Motors, Qoros, SAIC Motor, Subaru and Toyota.  Their entries for this year’s Design Challenge propose mobility solutions inspired by natural creatures, structures and occurrences. From self-sustaining silk worms to long-forgotten waterways, the entries are sure to spark intense competition and careful deliberation at the LA Auto Show’s 2013 Design Challenge. The three additional studios showcased in the Gallery include Hyundai Design and Research Center, Mercedes-Benz Advanced Design Center California and Nissan Design America.

mazda, concept, car, auto adapy. la auto show, 2013Mazda Design Americas, USA – In reaction to the impending demise of the 2025 driver, Mazda has designed “AUTO ADAPT.” Studying the biological phenomenon of adaptation and specifically how insects have adapted, Mazda has created a vehicle that has the ability to adapt from being fully autonomous to a manual machine. These vehicles are geared directly to those true drivers out there that long for the excitement found with driving an automobile; the excitement expected to be completely eliminated from the autonomous cars of 2025.

Entries will be judged on various factors including creative adaptation of nature’s laws (plants & animals); application of human intelligence to Biomimicry in unique ways to improve the efficiency of future vehicles; comfort, convenience, aesthetics of the vehicle; sustainability of the building, servicing, operation, and life cycle; and the personality of the vehicle in relationship to the brand.

Tom Matano

Tom Matano

Entries will be judged by Tom Matano, Executive Director, School of Industrial Design at San Francisco’s Academy of Art University; Stewart Reed, Chair of Transportation Design at Pasadena’s Art Center College of Design; John Manoogian, Adjunct Professor Auto Design Studio at the College for Creative Studies. This esteemed panel of judges will be joined by guest judge, Dr. Gabriel A. Miller, who currently serves as the Director of Research & Development at the Centre for Bioinspiration at San Diego Zoo Global, where he devotes his work to the implementation of nature’s design and engineering solutions to advance humanity, wildlife, and habitats.

All entries will be presented and a winner will be selected during the Design Los Angeles Open House and Challenge Presentations on Thursday, Nov. 21, from 2:00 p.m. to 5:00 p.m. The final competition concepts will be prominently displayed at the LA Auto Show in the newly created Design Gallery that makes design an integral part of the LA Auto Show. The brand new Design Gallery showcases the talent and imagination of key global auto studios throughout Press Days (Nov. 19, 20 and 21, 2013), as well as through the run of the public show (Nov. 22-Dec. 1, 2013).

The LA Auto Show Design Challenge is sponsored by Faurecia, the world’s sixth-largest automotive supplier specializing in automotive seating, emissions control technologies, interior systems and auto exteriors.  Other sponsors that make Design LA possible include Lacks Enterprises, Inc., Eastman, Dassault Systèmes, Autodesk, Bose and, alongside the 2013 Design Challenge media partner, Car Design News.  The Design Challenge is organized by the LA Auto Show and the Design Los Angeles chairs, Joan Gregor and Chuck Pelly of The Design Academy.

Media registration for LA Auto Show and Connected Car Expo Press Days can be accessed here. General registration for CCE is also open at this time. For more information, please visit  and

About the Los Angeles Auto Show and Connected Car Expo

Founded in 1907, the Los Angeles Auto Show is the first major North American auto show of the season each year.  Press Days for the 2013 LA Auto Show® will be held on Nov. 20 and 21. The show will be open to the public Nov. 22 – Dec. 1. The Connected Car Expo (CCE) will be the first expo to unite automotive and technology professionals in an effort to increase development and foster relationship-building in the connected car industry, providing attendees with access to the key players and top media constructing the future of the connected car. CCE will debut on Nov. 19, and continue in conjunction with the 2013 LA Auto Show Press Days.  The LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow LA Auto Show on Twitter at

Mazda’s entry is sure to turn heads, especially when you consider how strange Google self driving car looks. Mazda has been know for it’s intuitive, simple and sleek designs. I can’t wait to see what they have come up with.

Google’s Self-driving attempt

google-self-driving-carThe Google driverless car is a project by Google that involves developing technology for autonomous cars. The software powering Google’s cars is called Google Chauffeur. Lettering on the side of each car identifies it as a “self-driving car.” The project is currently being led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and co-inventor of Google Street View. Thrun’s team at Stanford created the robotic vehicle Stanley which won the 2005 DARPA Grand Challenge and its US$2 million prize from the United States Department of Defense.The team developing the system consisted of 15 engineers working for Google, including Chris Urmson, Mike Montemerlo, and Anthony Levandowski who had worked on the DARPA Grand and Urban Challenges.

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Josh Martin


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Posted by on November 11, 2013 in Uncategorized


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Welcome to Sustainable sports cars – video blog

Welcome to “Sustainable Zoom-Zoom”

In March 2007, Mazda announced the “Sustainable Zoom-Zoom” plan, detailing the company’s long-term vision for technology development. This vision commits us to make “cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again,” and to help achieve “an exciting, sustainable future for cars, people and the Earth”. Based on this plan, in June 2008, we announced that by 2015 we intend to make a 30 percent improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide.

Building Block – Strategy – Contributing as it expands

In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the traditional technologies such as engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020.

Anticipated expansion in adoption of environmental technologies (up to 2020)


Consequently, Mazda is prioritizing improvements of the base technologies such as improvement in thermal efficiency of an engine and weight reduction for the vehicle body while adopting a Building Block Strategy of gradually introducing electric devices such as brake energy regeneration system, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs.

Building Block Strategy

Mazda Taiki Concept

mazda, concept carEver seen a car styled like a celestial maiden’s robes? Mazda says that’s the design inspiration for the Mazda Taiki, a rear-wheel-drive sports-car concept that will debut at the Tokyo auto show in October.

Like the Nagare, Ryuga, and Hakaze concepts before it, the Taiki has a flowing, aerodynamic form that follows Mazda’s new “flow” styling concept.

In Japanese, taiki means atmosphere, a fitting name for the light, aerodynamic body. The concept is part of the “Sustainable Zoom-Zoom” theme Mazda plans to emphasize in Tokyo.

The skirted rear wheels are outset from the body, and an all-glass canopy wraps around the driver and passenger. The stretched two-seater’s interior continues the flowing design theme.

Power for the Taiki will come from a new version of the Renesis rotary engine used in the RX-8 sports car. Mazda engineers say they have bumped displacement up to 1.6 liters (from 1.3 liters) and used direct-injection to increase torque output across the power band. This should allow them to create an even sportier car that is a little easier on the environment.

View Car and Drivers Photo Gallery Here

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Josh Martin

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All About The 2013 Mazda CX-5


Introducing a feat of engineering previously thought to be impossible: the crossover without compromise. Not only does the Mazda CX-5 offer confident driving, versatility, all-weather capability, spaciousness and advanced features, but it does so with the best Highway MPG of any SUV in America—including hybrids. To make this possible we developed an engineering philosophy called SKYACTIV® TECHNOLOGY, including a new 2.5L SKYACTIV®-G gasoline engine, which reimagines every component to work together in unprecedented harmony. Brochures & Downloads

Source: Mazda USA

The 2013 CX-5 isn’t the first compact crossover SUV from Mazda, but it might as well be the best. With this all-new, athletically minded and generously equipped compact SUV, Mazda gets the recipe right.

Starting with an all-new unibody, Mazda’s engineers set out to combine a relatively roomy interior, sharp driving dynamics and a lightweight overall package. The 2013 Mazda CX-5 will be initially offered with one fuel-efficient engine, a sophisticated 2.0-liter direct-injected four-cylinder making 155 horsepower and 150 pound-feet of torque. EPA-estimated fuel economy is 29 mpg combined with front-wheel drive, putting the CX-5 at the top of its class for efficiency.

Choosing a vehicle in the compact SUV segment can sometimes mean settling for less when it comes to modern amenities. Not so with the CX-5. Even on the base trim, an impressive list of standard equipment will keep budget-minded consumers happy. Moving up the range will naturally net you a more comprehensive roster of equipment, with the top-of-the-line Grand Touring equipped essentially like a luxury model.

In terms of storage and cargo capability, the CX-5 is on par with its competitors. The base model CX-5 Sport has 60/40-split-folding rear seats, but for those who enjoy four-up skiing and snowboarding, the Touring and Grand Touring models feature a special 40/20/40-split-folding rear seat to accommodate long objects in the cargo area. Maximum cargo capacity is class-leading.

The 2013 Mazda CX-5 is conventional in concept yet still offers engaging styling and driving dynamics, class-leading fuel efficiency and modern amenities.

Source: Edmunds


The 2013 Mazda CX-5 is an exceptional SUV

Unlike the Mazda Tribute, the CX-5 compact SUV that takes its place has no Ford roots. It comes with front- or all-wheel drive and a high-tech four-cylinder engine. An automatic transmission is optional on the CX-5’s base Sport trim level and standard with the higher Touring and Grand Touring trims. The automatic is also required with all-wheel drive. At a press preview ahead of the car’s early 2012 launch, I drove front-drive prototypes with both transmissions and couldn’t be more satisfied.


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Star Trek Into Darkness joins forces with SkyActiv Technology – Video Blog

tempMazda continues to climb out of the fray and into the mainstream US car market with a determined and honest repositioning as an upscale automaker. The brand continues to add to its tech chops by pushing its SkyActiv technologies!

Mazda Joined with the formidable Star Trek franchise, with a cross-promotion with the latest Paramount film in the sci-fi series, Star Trek into Darkness. With TV, digital, CRM, out-of-home, social media and retail fronts, Mazda is spotlighting the revamped 2014 Mazda6 as well as the SkyActiv powertrain technology.

tempOne feature of the new platform is a Paramount Star Trek app that has five “interactive missions,” one weekly leading up to the movie’s May 17 premier. The app launches a scavenger hunt for Star Trek and Mazda content, ascension through the “Starfleet Academy” and merchandise, according to Marketing Daily.

Driving showroom traffic is the biggest objective of the new promotion. “There are a couple of ways of doing that: getting people there who have a reason to go car shopping and getting people there with programs like the app missions,” Russell Wager, CMO for Mazda North America, told the publication.

For a while now, a under appreciated objective of Mazda marketing has been to profile SkyActiv Technology. The effort has posed a formidable compeditor against Ford’s EcoBoost. But arguably, Ford has done a much worse of a job, both of raising awareness of its own powertrain technology and creating a sales driver out of it.

So while a Star Trek tie-in will gain visibility for SkyActiv as well as Mazda vehicles, it’s up to you not marketers to make the most of their opportunity with one of the most celebrated names in interstellar travel.

By: Josh Martin


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Mazda MX-5 Cup at Laguna Seca Hosted by Playboy Playmates

Top Speed” Said:

Most guys won’t admit this off the bat, but the truth is, men are pretty predictable when it comes to their interests. Ask them their top three interests and you can take it to the bank that two out of those three will be cars and girls.

So what happens when you put one and one together and bring Playboy Playmates to participate in an actual racing environment?

You won’t have to imagine that anymore after Playboy served as an official sponsor of the MX-5 Cup at the Mazda Raceway in Laguna Seca. Not only do you get your fair share of high-octane MX-5s that have all been tuned to race, but you also get hotties like Pilar Lastra and Deanna Brooks acting as the faces of the SCCA Pro Racing Playboy MX-5 Cup.

In addition to being two of the finest playmates in Hugh Heffner’s stable, both Lastra and Brooks have, at one point in their lives, traded their lingerie for racing suits.

Check out the video and listen to their personal racing stories around Laguna Seca!

Car Buzz Magazine” said:
Chicks who actually know how to drive, courtesy of Playboy and Mazda.
Playboy is sponsoring the MX-5 Cup at Mazda Raceway Laguna Seca. How on Earth would Playboy promote the event, you might wonder? With Playmates who drive hard and go fast, of course. Pilar Lastra and Deanna Brooks are the spokespersons for the event and are the faces of the SCCA Pro Racing Playboy MX-5 Cup. Both girls have a history in racing and are true automotive enthusiasts.
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Posted by on January 2, 2013 in Automotive, Video Blog


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Patrick Dempsey is a Race Car Driver????

Dempsey enjoys auto racing in his spare time, having competed in the 24 Hours of Le Mans, Rolex 24 at Daytona sports car race, and Tecate SCORE Baja 1000 off-road race. He was a co-owner of the Vision Racing IndyCar Series team and current owner of Dempsey Racing, which is presently racing two Mazda RX-8 cars in the GRAND-AM Rolex Sports Car Series GT class. He participates in this series as often as his schedule allows, as he is unable to race while filming a movie due to insurance issues. In 2009, he raced a Team Seattle Advanced Engineering Ferrari F430 GT in the 2009 24 Hours of Le Mans’s GT2 class, and finished ninth in class.[22]
Dempsey announced he would be in the 2011 Rolex 24 at Daytona along with other races throughout the season in a Mazda RX-8.[23] Dempsey finished in third place in the GT Class of the Rolex 24 at Daytona.

Dempsey race car in 2012
In 2012, Dempsey will compete in the Grand-Am Continental Tire Sports Car Challenge behind the wheel of an Aston Martin Racing-Multimatic Motorsports Aston Martin Vantage GT4, which, after 5 successful racing seasons in Europe, will be making its debut on American tracks.
Dempsey also formed the Dempsey Racing team which competes in the American Le Mans Series. The team fields a full-time Oreca FLM09 in the Prototype Challenge class as well as a Lola B12/80 coupe in the Prototype 2 class (with Patrick himself driving) from Laguna Seca onward.
Dempsey is also known to have a collection of sports and collector cars.

Source : Wikipedia

Brief Bio:

Patrick-Dempsey-2008A lead driver and owner of Dempsey Racing, Patrick Dempsey is in his fourth full season of GRAND-AM Rolex Sports Car Series GT class competition in the No. 40 VISIT FLORIDA/ModSpace/Construct Corps/Dempsey Racing Mazda RX-8 GT. He co-drives with teammate and Dempsey Racing business partner Joe Foster, and the two have been racing together for seven years after first meeting when Foster was Dempsey’s racing school series instructor. Dempsey is one of today’s top television and film actors and stars in ABC’s Grey’s Anatomy in addition to popular films such as Can’t Buy Me Love, Enchanted, Made of Honor and the upcoming Flypaper and Transformers: Dark of the Moon.

2011 – Joined Foster and teammates Charles Espenlaub and Tom Long in finishing a career-best third in the Rolex 24 At Daytona. All four drivers led the race, including a career-high 28 laps led for Dempsey.

2010 – Joined Foster and teammates Espenlaub and Scott Maxwell for the season-opening Rolex 24 At Daytona where the No. 40 Mazda RX-8 GT finished sixth. The result was Dempsey Racing’s best Rolex 24 finish to that point, and also matched Dempsey’s previous career-best race finish. Raced in only the year’s opening events while filming movies during the summer.

2009 – Finished a career-best sixth in Rolex Sports Car Series GT race at Mid-Ohio with Foster in the No. 40 Dempsey Racing Mazda RX-8. Also joined Foster and Don Kitch Jr. in a ninth place GT2 finish at the 24 Hours of Le Mans.

2008 – Contested nine Rolex Series GT races, earning a season-best result of ninth at Montreal with Foster.

2007 – Debuted in Rolex Series GT competition at Miller Motorsports Park with Foster and Espenlaub in the No. 40 Mazda’s first race. Also ran seven GRAND-AM Continental Tire Sports Car Challenge races with a series career-best finish of sixth with Espenlaub at Homestead-Miami Speedway.

2006 – Made five Continental Tire series starts.

Early Career – 2005: Racing included the Toyota Pro/Celebrity Race in Long Beach, Mazdaspeed Miata MX-5 Cup and the Panoz GT Series. Also competed in the Baja 1000 in a BC-class dune buggy. 2004: Competed in the Panoz GT Series as a graduate of the Panoz Racing School. First competitive driving experience was a three-day Skip Barber Racing School course that was a gift from his wife.

Source: Dempsey Racing

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Posted by on December 19, 2012 in Automotive


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2012 LA Auto Show — Mazda Press Conference – Video Blog

Video Produced By: Mazda USA

By David Undercoffler

November 29, 2012, 1:13 p.m.

The family sedan marketplace has become a brawl, with Honda’’s Accord, Nissan’’s Altima and Ford’’s Fusion all newly redesigned and looking to unseat Toyota’’s Camry as the best-selling car in the U.S.

Mazda joined the fray Thursday with the introduction of the 2014 Mazda 6 sedan at Los Angeles Auto Show.

LA Auto SHowThe car will be available with one of two new engines, gas or diesel, both designed for efficiency and foreshadowing company plans for future models.

““Our Los Angeles announcements are only tips of the iceberg,”” said Jim O’’Sullivan, president and chief executive of Mazda North America. “”The best is yet to come.””

The gas model will go on sale in January. It features a 2.5-liter, four-cylinder engine making 184 horsepower and 185 pound-feet of torque. It routes power to the front wheels through either a six-speed manual or six-speed automatic transmission.

Mazda says it doesn’’t yet have fuel economy ratings, but expects to be the best in the segment. That means Mazda 6 will have to beat the 27 mpg city, 38 mpg highway rating of the current non-hybrid leader, the Nissan Altima.

In the second half of 2013, Mazda will offer the 6 with a 2.2-liter turbo-diesel engine. The company has yet to release horsepower and torque figures, but the diesel will be available with the same manual and automatic transmissions as the gas car.

Both models will have an available system Mazda calls i-ELOOP, a regenerative braking system that stores captured energy in a capacitor, rather than a battery, and electric motor. Mazda says this allows the system to be smaller and lighter, further enhancing the car’s efficiency. The energy this feature captures will be used to power electrical functions such as air conditioning and the stereo.

Other options available on the 6 will include an in-dash TomTom navigation system, alloy wheels, LED lights, and a Bose stereo system.

Mazda also used the L.A. Auto Show to show off a more powerful engine option on the 2014 CX-5 crossover SUV. It’’s essentially the same 2.5-liter four-cylinder unit that will be in the new 6 sedan, and it makes 184 horsepower and 185 pound-feet of torque.

It will be available only with an automatic transmission on Touring and Grand Touring models. Fuel economy will be rated at 25 mpg in the city and 32 mpg on the highway for front-wheel drive models and 24/30 for AWD models.

By adding this more powerful option to the CX-5 lineup, Mazda addresses one of the few complaints we had when we tested the crossover in April. That model had the smaller 2.0-liter engine, making 155 horsepower and 150 pound-feet of torque. Its handling was easily the most engaging of the segment, but engine sacrificed power in the name of efficiency.

The 2014 CX-5 will go on sale in January. Pricing has not yet been announced.

Source: Los Angeles Times
Compiled By : Josh Martin

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Posted by on December 6, 2012 in Automotive, current events, Video Blog


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First Glimpse of Clean Diesel Engine – Video Blog

Just the Facts:

  • Mazda says its next-generation Skyactiv-D 2.2L clean diesel engine will go on sale in Japan in spring 2012.
  • The diesel’s first application in Japan will be in the Mazda CX-5 crossover.
  • The Skyactiv-D engine will arrive at U.S. dealers in early 2013, Mazda tells Inside Line.

HIROSHIMA, Japan — Mazda’s next-generation Skyactiv-D clean diesel engine will arrive at U.S. dealers in early 2013, a company spokesperson told Inside Line.

The 2.2-liter four-cylinder diesel, the latest member of Mazda’s new Skyactiv family of fuel-saving powertrains, will go on sale next spring in Japan, where its first application will be in the Mazda CX-5crossover.

In the U.S., a Mazda spokesperson, responding to a query from Inside Line, said: “While I cannot divulge which Mazda vehicle will be outfitted with the Skyactiv-D 2.2L diesel for the U.S. market, I can say to expect that vehicle within the next 18 months.”

Mazda said the Skyactiv-D 2.2 is the world’s first passenger-car diesel to meet Japan’s tough new emissions standards without expensive aftertreatment technology to reduce nitrogen oxide.

Equipped with an idling-stop system, the Skyactiv-D 2.2 in the CX-5 will develop 310 pound-feet of torque, while returning average fuel economy of 44 mpg on Japan’s JC08 test cycle.

Source: Inside Line

Compiled By: Josh Martin

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Posted by on December 1, 2012 in Automotive


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How Regenerative Braking System Saves You Gas – Video Blog

Batteries aren’t the only technology mankind has invented to store electricity, and Mazda has perfected a solution to the energy storage needs of electrified vehicles with a new system it’s calling i-ELOOP.

The i-ELOOP system will be featured in the first production passenger vehicle with recaptured energy from regenerative braking stored in a capacitor. The rest of the bits and pieces behind the tech include a variable voltage alternator and a DC/DC converter that sends energy otherwise lost to heat in the brakes at up to 25 volts to the Electric Double Layer Capacitor, where it’s stored for later use.

There’s no electric motor in the i-ELOOP drivetrain, so the capacitor releases its energy to recharge the car’s battery and to help power electric components like the heating and air conditioning systems. All in, Mazda promises fuel savings of up to 10 percent over cars not equipped with regenerative braking. Read all about it in the press release below:

Source: Mazda USA Press Release

Mazda ‘i-ELOOP’ World’s First Capacitor-Based Regenerative Braking System for Passenger Vehicles

Hiroshima, Japan 25 November 2011. Mazda Motor Corporation has developed the world’s first passenger vehicle regenerative braking system that uses a capacitor. The groundbreaking system, which Mazda calls ‘i-ELOOP’, will begin to appear in Mazda’s vehicles in 2012. In real-world driving conditions with frequent acceleration and braking, ‘i- ELOOP’ improves fuel economy by approximately 10 percent.

Mazda’s regenerative braking system is unique because it uses a capacitor, which is an electrical component that temporarily stores large volumes of electricity. Compared to batteries, capacitors can be charged and discharged rapidly and are resistant to deterioration through prolonged use. ‘i-ELOOP’ efficiently converts the vehicle’s kinetic energy into electricity as it decelerates, and uses the electricity to power the climate control, audio system and numerous other electrical components.

Regenerative braking systems are growing in popularity as a fuel saving technology. They use an electric motor or alternator to generate electricity as the vehicle decelerates, thereby recovering a portion of the vehicle’s kinetic energy. Regenerative braking systems in hybrid vehicles generally use a large electric motor and dedicated battery.

Mazda examined automobile accelerating and decelerating mechanisms, and developed a highly efficient regenerative braking system that rapidly recovers a large amount of electricity every time the vehicle decelerates. Unlike hybrids, Mazda’s system also avoids the need for a dedicated electric motor and battery.

‘i-ELOOP’ features a new 12-25V variable voltage alternator, a low-resistance electric double layer capacitor and a DC/DC converter. ‘i-ELOOP’ starts to recover kinetic energy the moment the driver lifts off the accelerator pedal and the vehicle begins to decelerate. The variable voltage alternator generates electricity at up to 25V for maximum efficiency before sending it to the Electric Double Layer Capacitor (EDLC) for storage. The capacitor, which has been specially developed for use in a vehicle, can be fully charged in seconds. The DC/DC converter steps down the electricity from 25V to 12V before it is distributed directly to the vehicle’s electrical components. The system also charges the vehicle battery as necessary. ‘i-ELOOP’ operates whenever the vehicle decelerates, reducing the need for the engine to burn extra fuel to generate electricity. As a result, in “stop-and-go” driving conditions, fuel economy improves by approximately 10 percent.

The name ‘i-ELOOP’ is an adaptation of “Intelligent Energy Loop” and represents Mazda’s intention to efficiently cycle energy in an intelligent way.

‘i-ELOOP’ also works in conjunction with Mazda’s unique ‘i-stop’ idling stop technology to extend the period that the engine can be shut off.

Mazda is working to maximize the efficiency of internal combustion engine vehicles with its groundbreaking SKYACTIV TECHNOLOGY. By combining this with i-stop, i-ELOOP and other electric devices that enhance fuel economy by eliminating unnecessary fuel consumption, Mazda is striving to deliver vehicles with excellent environmental performance as well as a Zoom-Zoom ride to all its customers.

At the 42nd Tokyo Motor Show, Mazda will debut the i-ELOOP system in the TAKERI concept car, a next generation mid-sized sedan that features SKYACTIV TECHNOLOGY and KODO – Soul of Motion design theme..
By: Josh Martin

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Posted by on November 23, 2012 in Automotive, technology, Uncategorized, Video Blog


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